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Advanced Diploma in Strategic Management

Advanced Diploma in Strategic Management

Course Synopsis

Course Details

The objective of this course is to provide students with an in-depth knowledge of the concept of strategic management. It complements other subjects such as Entrepreneurship, Strategic Marketing, and Globalisation of Enterprise just to name a few. This complementarity is based on the need that all executives and entrepreneurs have for making strategically sound decisions about the future of their enterprise. This is an advanced course in strategic management and the curriculum reflects that.

COURSE TEXTBOOK

  • CRAFTING & EXECUTING STRATEGY: THE QUEST FOR COMPETITIVE ADVANTAGE: CONCEPTS AND CASES
  • Author: Arthur Thompson
  • View: See Amazon here
  • Publisher: McGraw-Hill Higher Education
  • Print ISBN: 9781259732782, 1259732789
  • eText ISBN: 9781259732782, 1259732789
  • Edition: 21th
  • Price: Free for Wült students

COURSE CURRICULUM

SSM U1 - Strategy and strategic management: an overview SSM U2 - The managerial process of crafting and executing strategy SSM U3 - Evaluating a company’s external environment SSM U4 - Evaluating a company’s resources and competitiveness SSM U5 - The five generic competitive strategies SSM U6 - Beyond competitive strategy SSM U7 - Strategies for Competing in International Markets SSM U8 - Diversification: strategies for managing a group of businesses SSM U9 - Building an organisation capable of good strategy execution SSM U10 - Corporate culture and leadership SSM U11 - Assignment & Exam

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